The West Virginia Department of Health’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) has announced the expansion of its “I’m a WIC Kid” campaign. This initiative aims to connect with adults who participated in the WIC program as children to highlight the long-term benefits and impact of the program on their lives.
“For many, WIC has been more than just a nutrition program—it has been a stepping stone towards a healthier and more secure future,” said Heidi Staats, Director of the Office of Nutrition Services. “As someone who used WIC for my son and continues to be involved as a foster-adoptive parent, I know firsthand how this program helps shape our approach to food and health.”
The campaign seeks to illustrate the enduring positive impact of WIC by sharing stories from adults who were part of the program during their childhood. These stories aim to demonstrate how early support and education from WIC contribute to developing lifelong healthy habits and well-being.
“We believe that by sharing these personal experiences, we can connect with families who might benefit from WIC services today,” said Staats. “Highlighting the experiences of West Virginians who have grown up with WIC will reinforce the message that WIC offers valuable support for anyone.”
The Department invites former WIC participants to share their stories for potential inclusion in the campaign. Interested individuals can submit their stories via https://forms.gle/XpwvyHhiH5NsxcCp7 or email wvwicstories@gmail.com.
WIC is a public health nutrition program providing free benefits to pregnant women, new mothers, and families with children up to age 5. Participants receive healthy foods, personalized nutrition advice, breastfeeding support, and referrals to health and social services at no cost.
Since its inception in 1974, WIC has served over 1.8 million West Virginians across every county. “WIC is your neighbor that welcomes becoming your partner to provide nutritious foods for your family. Currently, 57 West Virginia WIC clinics are serving 56.7% of eligible moms, babies and children,” stresses Staats. “With advances like electronic benefits, mobile pay at farmers markets, mobile apps for shopping and breastfeeding support, West Virginia is creating ways for WIC to fit in your daily life in hopes of reaching more eligible but not participating families. WIC is for you – and for many more people than most realize.”
Applications for WIC benefits can be completed online at dhhr.wv.gov/wic or by calling 304-558-0030.
